Agri-Tech Distributors (Pty) Ltd, was established on the 1st January 1999. The company began as a small family owned business, but has steadily grown in both size and stature. From the start the company has been a service orientated organization that spent years developing hoses to meet client requirements, to ensure that the hoses were not only of a superior quality, but maintained competitive pricing.
Agri-Tech is not only a supplier of hoses and allied products, but is a knowledgeable, strategic partner that can assist with the unpacking and understanding of clients’ problems, and then provide reliable, trusted solutions, based on understanding and experience. Agri-Tech Aims to be strategic partners, not just suppliers.
Agri-Tech needed to refresh its brand identity in a way that allowed it to position itself not only as an industry leader in the market of distributing and manufacturing all types of hosing, clamps and any other related peripherals, but also an opinion leader that is the go to for anyone needing any service related to hoses of any kind.
For the Logo, Agri-Tech didn’t want something new, but rather a re-imagining of the (then) current logo. The symbolism of the old logo needed to be kept intact moving forward, but depicted in a way that is memorable, flexible, timeless, and most importantly: representative of the Agri-Tech brand values.
The new Agri-Tech logo retains all of the original symbolism from the old logo, but modernises it in a way that is professional, aesthetically pleasing and indicative of a strong, established brand.