MFD Services needed a brand identity that allowed it to position itself as a solid, trustworthy service provider as well as an emerging industry leader in the realm of consulting for all kinds of fluid handling - with an added benefit of supplying and distributing all types of hosing, clamps and any other related peripherals.
The logo needed to be simple, bold and easily recognisable. At this stage, MFD needs to establish it’s brand based on the quality service provided, as well as the experience that backs the brand and the logo needs to support this.
Confident, Knowledgable, Approachable. These were the most important values that needed to shine through in the new MFD logo. The logo bridges the gap between professional and approachable, and establishes MFD as trustworthy service partners.